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Dare Gallery Life of a Sofa Dare Gallery is a leading retailer of home furnishings with a dozen stores around Australia. This ad is one of the first live action TVC's for Dare in some years. The brief was challenging - drop a sofa from 2 metres out of frame having it land squarely in shot then procede to portray the life of the sofa with typical scenarios of how kids and adults use it. There was a quite a bit of post production in these ads, as shaddows and rigs had to be removed from the scenes as well as color grading. Click to view the TVCs
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